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ABOUT THE BUSINESS

Ricks English logo in 2016
Ricks English logo in 2020
Wayfinder Logo

In 2015, English Wayfinder began its journey as Ricks English, a local initiative based in Santa Maria. With a passion for teaching, Rick initially conducted private English classes in a physical classroom downtown, catering to the local community's language learning needs. The early years were marked by a dedication to fostering a supportive and engaging learning environment, laying the foundation for what was to come.

The pivotal moment arrived in 2017 when Ricks English embraced the digital era, transitioning to online classes conducted over Zoom. This transformative shift not only broadened the geographical reach of the services but also introduced a flexible and accessible learning model. Students from Brazil, the USA, Europe, Australia, and Central America joined the virtual classrooms, forming a diverse and interconnected community of learners. The success of this transition reflected a commitment to adapting and evolving with the ever-changing landscape of education.

In 2023, Ricks English underwent a significant rebranding, becoming English Wayfinder and capturing the essence of its mission. The reimagined identity aimed to embody the spirit of guidance in the learning journey. Drawing inspiration from ancient Greek literary traditions, the owl emerged as a symbol of wisdom and guidance. The owl's watchful eye, depicted in the logo, signifies English Wayfinder's role in guiding students through their educational odyssey, fostering a sense of purpose and direction in the pursuit of language proficiency.

ABOUT RICK

Picture of Rick teaching in a classroom in Brazil
Picture of Rick teaching in a classroom in Canada
Portrait of Rick

I'm Ricardo Böck, or just Rick ;)

I specialize in facilitating English practice for busy adults through video conferencing.

I have a degree in English Teaching and a Master's in Network Educational Technologies from UFSM in Brazil. Additionally, I'm TEFL certified by Seneca College of Canada.

Since 2010, I've been teaching in language schools, private tutoring, and test prep (TOEFL and IELTS). After obtaining my Canadian certification in 2015, I returned to Brazil and currently work exclusively as a private tutor for adults.

My mission is to offer an effective virtual program for all students looking to enhance their English skills. I aim to provide diverse options for a customizable learning experience while ensuring a commitment to delivering high-quality education. For inquiries or to express interest in English classes on Zoom, feel free to contact me at your convenience.

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